Krystal to Open New Restaurant in Columbus, Miss. on Feb. 16
Posted on February 11, 2009
CHATTANOOGA, Tenn. – The Krystal Company’s invasion into Northeast Mississippi continues. The fast food icon announced today that it will open a new, state-of-the-art Krystal restaurant in Columbus, Miss. on Monday, Feb. 16. Located at 2121 Hwy 45 North, the restaurant officially opens its doors at 6:00 a.m. and will feature advanced drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access, a sleek, stylish dining area and the company’s complete line-up of signature menu items along with exciting new menu choices.
The new restaurant in Columbus is the third Krystal location to open in Northeast Mississippi over the past several months. In October, the company celebrated the opening of a new restaurant in Tupelo, located at 2615 West Main Street, and this past November, a new Krystal opened in Starkville at 808 Hwy 12 West.
“This has been an exciting time for both The Krystal Company and our guests in Northeast Mississippi as we continue to grow our presence in the area,” said Fred Exum, chief executive officer, The Krystal Company. “Like our new restaurants in Starkville and Tupelo, the Columbus Krystal will serve up a great variety of ‘big taste’ food you simply can’t get anywhere else. Our guests can expect great hospitality and a great value—not just in price but also in quality.”
The new Krystal in Columbus will showcase the fast food icon’s full line-up of signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items include the famous Krystal Hamburger, served hot off the grill with fresh onions and topped with mustard and a pickle; the Krystal Chik, a deliciously small, square chicken sandwich; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also showcase a number of new product offerings that complement Krystal’s core menu items. MilkQuakes, a new line of real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two of the exciting new products guests can enjoy year round at the Columbus Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances. The Krystal location will operate seven days a week and accept payment by credit and debit card. It is also an official “Krystal HotSpot,” offering free Wi-Fi Internet access to guests.
Krystal’s expansion into Northeast Mississippi is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. By the end of 2009, a total of 20 new company-owned restaurants will have opened in the past two years, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
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Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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CHATTANOOGA, Tenn. – The Krystal Company’s invasion into Northeast Mississippi continues. The fast food icon announced today that it will open a new, state-of-the-art Krystal restaurant in Columbus, Miss. on Monday, Feb. 16. Located at 2121 Hwy 45 North, the restaurant officially opens its doors at 6:00 a.m. and will feature advanced drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access, a sleek, stylish dining area and the company’s complete line-up of signature menu items along with exciting new menu choices.
The new restaurant in Columbus is the third Krystal location to open in Northeast Mississippi over the past several months. In October, the company celebrated the opening of a new restaurant in Tupelo, located at 2615 West Main Street, and this past November, a new Krystal opened in Starkville at 808 Hwy 12 West.
“This has been an exciting time for both The Krystal Company and our guests in Northeast Mississippi as we continue to grow our presence in the area,” said Fred Exum, chief executive officer, The Krystal Company. “Like our new restaurants in Starkville and Tupelo, the Columbus Krystal will serve up a great variety of ‘big taste’ food you simply can’t get anywhere else. Our guests can expect great hospitality and a great value—not just in price but also in quality.”
The new Krystal in Columbus will showcase the fast food icon’s full line-up of signature product offerings that are distinctive in size and shape, served fresh, hot off the grill and perfect for anytime of the day. Among these popular items include the famous Krystal Hamburger, served hot off the grill with fresh onions and topped with mustard and a pickle; the Krystal Chik, a deliciously small, square chicken sandwich; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.
The restaurant will also showcase a number of new product offerings that complement Krystal’s core menu items. MilkQuakes, a new line of real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two of the exciting new products guests can enjoy year round at the Columbus Krystal.
Guests dining in at the new Krystal will enjoy a refreshing, efficient design that pays tribute to the traditional Krystal look while showcasing the company’s modern, new image. The interior spaces are bright and shiny, harking back to Krystal’s heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances. The Krystal location will operate seven days a week and accept payment by credit and debit card. It is also an official “Krystal HotSpot,” offering free Wi-Fi Internet access to guests.
Krystal’s expansion into Northeast Mississippi is the latest move in the company’s plans to grow its business through the development of company-owned stores, both in heritage markets and in new markets across the South. By the end of 2009, a total of 20 new company-owned restaurants will have opened in the past two years, adding more than 800 jobs in local markets in at least 11 states.
About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
###
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
