Krystal Launches Smarter, Cleaner, More Interactive Krystal.com (Beta)
Posted on December 1, 2009
CHATTANOOGA, Tenn. – The Krystal Company is now serving up a cleaner, smarter and more interactive site designed to make its guests’ online experience with Krystal one that excites the appetite, keeps visitors informed and lets fans be heard.
The new Krystal.com features a fresh look and innovative design that is now easier than ever for guests to navigate and find the information that they crave, like Krystal’s latest promotions, product information and nearest Krystal restaurant locations. At any time, fans are just one click away from all their Krystal needs.
Highlights of the new Krystal.com include:
- A dynamic home page that not only showcases Krystal’s exciting new menu choices with high-impact imagery but also serves as an up-to-the-minute dashboard for key sections of the site. Guests are also able to have their voices heard directly on the home page by participating in polls, and they’re just one click away to Krystal’s blog and social media sites.
- An interactive “Menu” page puts the spotlight on all of its guests’ favorite Krystal menu items and allows visitors to easily filter their menu search by day part or category. Each product on the Krystal menu has its own dedicated page that includes nutritional information and product photos. Fans are also able to review their favorite meal and share with friends online with just a click of the mouse.
- A “Connect” page fully integrates Krystal’s social web presence, making it simple for visitors to join Krystal’s online communities on Facebook, Twitter, YouTube, Flickr and more. Guests can become a Facebook fan, spark new conversations on Twitter and watch videos all from one online location.
- A “Promotions” page makes sure fans are the first to know what’s new at their local Krystal restaurant and about upcoming events and giveaways while also serving up delicious Krystal recipes to spice up their next Krystal get together.
- A “News” page serves as the source for all Krystal press releases while also integrating stories and posts from Krystalist, the official blog of Krystal.
The initial beta launch of the new Krystal.com is just the first step to The Krystal Company’s fresh and modernized look online. For now, the site is in its “beta” phase so that it can easily evolve and be enhanced based on guests’ feedback as well as with the ever changing web itself.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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CHATTANOOGA, Tenn. – The Krystal Company is now serving up a cleaner, smarter and more interactive site designed to make its guests’ online experience with Krystal one that excites the appetite, keeps visitors informed and lets fans be heard.
The new Krystal.com features a fresh look and innovative design that is now easier than ever for guests to navigate and find the information that they crave, like Krystal’s latest promotions, product information and nearest Krystal restaurant locations. At any time, fans are just one click away from all their Krystal needs.
Highlights of the new Krystal.com include:
- A dynamic home page that not only showcases Krystal’s exciting new menu choices with high-impact imagery but also serves as an up-to-the-minute dashboard for key sections of the site. Guests are also able to have their voices heard directly on the home page by participating in polls, and they’re just one click away to Krystal’s blog and social media sites.
- An interactive “Menu” page puts the spotlight on all of its guests’ favorite Krystal menu items and allows visitors to easily filter their menu search by day part or category. Each product on the Krystal menu has its own dedicated page that includes nutritional information and product photos. Fans are also able to review their favorite meal and share with friends online with just a click of the mouse.
- A “Connect” page fully integrates Krystal’s social web presence, making it simple for visitors to join Krystal’s online communities on Facebook, Twitter, YouTube, Flickr and more. Guests can become a Facebook fan, spark new conversations on Twitter and watch videos all from one online location.
- A “Promotions” page makes sure fans are the first to know what’s new at their local Krystal restaurant and about upcoming events and giveaways while also serving up delicious Krystal recipes to spice up their next Krystal get together.
- A “News” page serves as the source for all Krystal press releases while also integrating stories and posts from Krystalist, the official blog of Krystal.
The initial beta launch of the new Krystal.com is just the first step to The Krystal Company’s fresh and modernized look online. For now, the site is in its “beta” phase so that it can easily evolve and be enhanced based on guests’ feedback as well as with the ever changing web itself.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
