Krystal Kicks Off Fall Sports Season With New Game Time Wings
Posted on August 25, 2010
Launch to Include Multi-City Wing Tour, Football-Themed Restaurants, Krystal Cash Giveaways and Paper-Football Games
CHATTANOOGA, TENN. – For Southern sports fans, it doesn’t get any better than this time of year as the football season kicks off, NASCAR gears up for the “Chase for the Cup” and baseball swings into the playoffs. And now Southern fast food icon Krystal is giving sports fans one more reason to get excited this fall with the introduction of its Krystal Game Time Wings, the meatiest and juiciest wings in the game.
The perfect game day meal and tailgating feast, Krystal’s Game Time Wings come in orders of five, 10 and 20. Served a la carte or with a stack of fries and refreshing drink, Game Time Wings can be ordered in the following flavors: Hot ‘N Wild, Zingin’ Buffalo, and for a limited time, Smokin’ BBQ.
“Wing lovers know that the best wings are those enjoyed on game day, and our new Krystal Game Time Wings are truly the only game-day worthy wings in the quick-service industry,” said Fred Exum, chief executive officer, The Krystal Company. “We’re excited to introduce the Krystal Game Time Wings as a permanent addition to our menu so that Krystal Lovers can enjoy them year round and make any day feel like game day.”
In support of the new Krystal Game Time Wings, the company is sending its Krystal Crave Cruiser out on a free sampling tour to sporting events and festivals across the South, starting in September. Select restaurants will also receive football-themed makeovers and feature paper-football games for guests to play inside. Guests will also be encouraged to review the Game Time Wings and share game-day moments on social media sites, with select individuals receiving free Krystal gift cards.
For more on Krystal’s Game Time Wings events this fall, visit the official Krystal Facebook page at Facebook.com/KrystalBurger and click on the “Game Time” tab.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 376 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
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Launch to Include Multi-City Wing Tour, Football-Themed Restaurants, Krystal Cash Giveaways and Paper-Football Games
CHATTANOOGA, TENN. – For Southern sports fans, it doesn’t get any better than this time of year as the football season kicks off, NASCAR gears up for the “Chase for the Cup” and baseball swings into the playoffs. And now Southern fast food icon Krystal is giving sports fans one more reason to get excited this fall with the introduction of its Krystal Game Time Wings, the meatiest and juiciest wings in the game.
The perfect game day meal and tailgating feast, Krystal’s Game Time Wings come in orders of five, 10 and 20. Served a la carte or with a stack of fries and refreshing drink, Game Time Wings can be ordered in the following flavors: Hot ‘N Wild, Zingin’ Buffalo, and for a limited time, Smokin’ BBQ.
“Wing lovers know that the best wings are those enjoyed on game day, and our new Krystal Game Time Wings are truly the only game-day worthy wings in the quick-service industry,” said Fred Exum, chief executive officer, The Krystal Company. “We’re excited to introduce the Krystal Game Time Wings as a permanent addition to our menu so that Krystal Lovers can enjoy them year round and make any day feel like game day.”
In support of the new Krystal Game Time Wings, the company is sending its Krystal Crave Cruiser out on a free sampling tour to sporting events and festivals across the South, starting in September. Select restaurants will also receive football-themed makeovers and feature paper-football games for guests to play inside. Guests will also be encouraged to review the Game Time Wings and share game-day moments on social media sites, with select individuals receiving free Krystal gift cards.
For more on Krystal’s Game Time Wings events this fall, visit the official Krystal Facebook page at Facebook.com/KrystalBurger and click on the “Game Time” tab.
The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has 376 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.
Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com
