Krystal Breaks Ground On First Restaurant In Bradenton, Fla.

Posted on October 27, 2009

State-Of-The-Art Krystal To Feature Innovative Design Elements and Exciting New Menu Choices

CHATTANOOGA, Tenn. – Krystal, the fast food icon famous for its fresh, hot, small, square hamburgers and big-taste menu items, breaks ground on its first restaurant in Brandenton, Fla. Set to open this winter, the state-of-the-art Krystal will be situated at 3180 First Street.

The state-of-the-art Krystal will showcase the company’s new sleek, stylish interior and modern design in addition to a full-service dine-in area, advanced drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access and Krystal’s delicious, new menu choices.

The franchise group, Diamante Foods, will operate the new Krystal in Bradenton. The company also operates three additional Krystal restaurants in the Tampa area and one more location in Ft. Lauderdale.

“We’re excited to help grow Krystal’s presence in Florida by bringing in a new Krystal restaurant that will feature an exciting new menu with big taste food items you can’t get anywhere else, all at an exceptional value,” said Jorge Berlingeri of Diamante Foods Franchise Group. “With the closest Krystal location being more than 30 miles away, we’re delighted to give Bradenton a Krystal all its own so that no Krystal craving goes unsatisfied.”

The fast food icon’s full line-up of signature products that are distinctive in size and shape, served fresh and hot off the grill will be offered at the new Krystal in Bradenton. Among these popular items includes the famous Krystal Hamburger, steamed with fresh onions and topped with mustard and a pickle; the Krystal Chik, made with 100% whole breast chicken filet and served on the famous small, square bun; the Krystal Pup, a Krystal-sized hot dog served with or without chili; and Breakfast Scramblers, a line-up of traditional plate breakfasts stacked smartly in a bowl and conveniently enjoyed scrambled up or layer by layer.

The restaurant’s menu will also contain a number of innovative beverage items that are a perfect complement to any Krystal meal. The newest menu addition is The Krystal Blitz, the industry’s first branded energy drink that comes made-to-order “Frozen” or “On The Rocks” in a refreshing Lemon Berry flavor. Krystal’s new line of MilkQuakes, real ice cream milkshakes made with premium, all-natural ingredients, and Krystal Freezes, the company’s new frozen slush drink made from pure-cane sugar and fruit flavorings, are just two more exciting new drink options guests can enjoy year round at the Bradenton Krystal.

The Krystal Company

Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and setting that it represents – has taken a prominent place in the South’s cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 385 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee, Texas and Virginia. For more information, visit the Krystal website.

Media Contact:
Brian Cooley
Wicked Public Relations
404.589.9888
cell: 404.316.7482
brian@wicked-pr.com

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